For more than thirty years Fred Kobrick has managed money, either as a mutual fund manager or a hedge fund manager. He has built his success on practices that he developed and refined, and now he wants to pass these principles on to middle-class investors. The book will draw on Kobrick's experiences with a variety of companies during bull and bear markets. As he tells the stories, Kobrick shows how they illustrate his principles. Kobrick also outlines his seven steps to financial success, which are knowledge, patience, benchmarks, market timing, emotions, time horizons, and disciplines. These seven steps to successful investing are told through stories of companies that Kobrick has owned (or chosen not to own) over the decades, and he illustrates the principles by telling us about his investments in these companies. This is a book full of sound advice told in a lively manner for all those who care about investing in stocks.