The Big Picture of Business

Inside, Hank Moore takes a fresh look at change and growth by utilizing full-scope planning as a means of navigating through uncertain waters toward richer success. It is based on his trademarked approach to growing and strengthening businesses, tested by his actual work in guiding corporations over three decades. Hank reveals how to master change and ready companies to face the future.

"How can one person with so much insight into cultural history and nostalgia be such a visionary of business and organizations? Hank Moore is one of the few who understands the connection." Dick Clark, TV icon
"Hank Moore's Business Tree(TM) is the most original business model of the last 50 years." Peter Drucker, business visionary
"Always ahead of the trends, Hank Moore's insights are deep, applicable beyond the obvious." Lady Bird Johnson, former First Lady of the United States
Hank Moore is the highest level of business overview expert and is in that rarified circle of visionaries such as Peter Drucker, Stephen Covey and W. Edwards Deming. The Business Tree(TM) is his trademarked approach to growing, strengthening and evolving business, while mastering change. He advises companies about growth strategies, visioning, planning, leadership, futurism and Big Picture issues. He has written a series of business books. This is the third book in his Legends series, paralleling pop culture, history and innovative strategies.