The Binmans Guide to Marketing: Bin Mans Guide, cartea 1

This book is for anybody working in marketing, sales or running a business. As a sales person it will help you understand the marketing journey and where you can most seamlessly fit in. Let the marketing place the right bait in the right pond to draw in the right fish. As a sales person your job is to catch that fish As a marketing person this book will help you focus on structuring your campaigns in a way that is measurable and successful. Use this book to dip in and out of when you are looking for ideas, inspiration, focus and structure. You will find a good balance between the creative and the logical thinking in marketing, PR, digital media and traditional avenues. With marketing, as with sales, you need to be 'race fit'. Know you are going to win before you start the race. Once your sales mind connects to your marketing mind you will automatically think like a winner. Ask yourself of every marketing move you make: 'Will this increase my sales?'