As a new Internet marketer, you may have heard that the key to your moneymaking success lies in your list-and this is the truth. In order for any Internet marketer to be truly successful in running his or her online business, they first need to build an extensive list of contacts. These contacts may not always be first-time customers, but building relationships with them is critical. Why? One of the largest expenses for businesses is drawing in customers and turning them into sales. It takes time, effort, and money to draw in your customers, have them purchase an item from you, and never come back. If the customer comes in, but doesn't buy anything, then it's a hit to your bottom line. Building a list allows you to collect a large number of people with minimal effort, so you can sell to the same people repeatedly.