The Brand IDEA: Managing Nonprofit Brands with Int egrity, Democracy, and Affinity
Autor N Laidler–Kylandeen Limba Engleză Hardback – 20 ian 2014
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Specificații
ISBN-13: 9781118555835
ISBN-10: 111855583X
Pagini: 240
Ilustrații: Illustrations (black and white)
Dimensiuni: 162 x 232 x 19 mm
Greutate: 0.45 kg
Editura: Wiley
Locul publicării:Hoboken, United States
ISBN-10: 111855583X
Pagini: 240
Ilustrații: Illustrations (black and white)
Dimensiuni: 162 x 232 x 19 mm
Greutate: 0.45 kg
Editura: Wiley
Locul publicării:Hoboken, United States
Public țintă
Nonprofit senior management and leadership, board members, consultants working with nonprofits, professors and students in graduate–level NP programs, NP executive education programs.Cuprins
Notă biografică
Nathalie Laidler-Kylander teaches graduate level and executive education courses in management, leadership, and marketing at Harvard's Kennedy School and Tufts' Fletcher School. She has been researching and writing about nonprofit brands for over a decade.
Julia Shepard Stenzel is a consultant who works with nonprofits on strategy and management systems. She is also an active nonprofit board member.
For more information, please visit www.nonprofitbrandidea.com
Descriere
Offering a new framework for nonprofit brand management, this book presents the model Brand IDEA (Identity, Democracy, Ethics and Affinity).