Does your brand stand out? Does it captivate? Does it stay in the minds of consumers? The Brand Map --a proven method for building brands--teaches professionals and entrepreneurs how to find and captivate customers. Hundreds of companies, organizations and individuals have used The Brand Map to stand out among a wide variety of audiences. Starting with basic internal and external info-gathering, the Brand Mapping process takes the reader from the building blocks of branding through a complete discovery of a brand's image, reputation and spirit. From there, the book touches on how to transform these discoveries into images, words and digital properties (such as websites and social media) that bring your brand to life. The Brand Map will give readers: . Insight into how to build, manage and evolve an iconic brand . A blueprint for how any company can improve its ROI . A fresh perspective on markets and unique market segments . A simple way to effectively analyze your competitors . A framework to discover Who You Are, What You Do and Who You Do It For It's never too early, or too late, to build your brand. This step-by-step guide shows you how to own a position in the mind of your market."