The goal of The BRC Academy Journal of Business is to publish innovative and ground breaking theoretical and empirical advances in all areas of business. The journal strives to push the envelope and provide an inviting ground to advance new knowledge and applications beyond existing theory and practices. Hence, the primary focus is superior scholarship by highly qualified scholarly academics. The journal is independently owned and published by the Cambria Institute (www.cambriainstitute.com). The Cambria Institute is a division of Cambria Press, a leading publisher of academic research. Submissions undergo double-blind peer review. Accepted articles are indexed through CrossRef, Google Scholar, and other sources and assigned DOIs. The journal is published in hard and electronic formats and distributed through commercial and non-commercial channels.