Brookside's burgundy- and blue-striped awnings represent both a quaint corner of Kansas City where you can tread the creaky wooden floors of the Dime Store and a pragmatic philosophy that changed the way America planned its cities. Renowned developer J.C. Nichols's "plan for permanence" was built on his conviction that if a community could offer its residents everything they would want and need, build to high standards and plan for future growth, the community would last. The Brookside shopping district has been giving the community everything it could want and need since 1919, helping it weather economic turbulence, natural disasters and dramatic changes.