In his personal memoirs of the early years in the building industry, Mr. Eyre captures some important historical elements that changed history. He highlights the rapid housing changes created to provide homes for returning veterans of World War II--something quite forgotten in today's business world. Instead of building affordable housing for our veterans returning home from Iraq or Afghanistan, builders continue building huge homes for profit. He captures the value of corporations, like Dow Chemical Company, who actively participated in community engagement to grow, not only their business but the education of a growing community. Drawing attention to the end of 'mom and pop' lumber yards, Mr. Eyre illustrates how good old-fashioned personal attention and honesty has been side-lined once again for a better 'buck'. Hidden within this story, one picks up the integrity and values that were so deeply embedded in the generation of those American citizens and veterans that grew up through, not only the Depression but served their country during World War II.