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The Business Environment

Autor Adrian Palmer, Bob Hartley
en Limba Engleză Paperback – 15 noi 2011
The seventh edition of The Business Environment has been perfectly tailored to cover the core topics that will be studied on an introductory Business Environment module. This fully updated new edition provides comprehensive coverage of the varying factors that make up the business environment, with a particular focus on how these factors impact business organisations and the decisions organisations make.Key Features:
Up-to-date coverage
The business environment continues to evolve, and this new edition takes on board recent issues including:
  • The after-effects of the ‘credit crunch’
    • The emerging economic power of China, India and Brazil
    • Data security and privacy
    • Business ethics
    • Cultural identity
    • Climate changeReal life examples
      New opening vignettes introduce the main topic and show the business environment in real life. In addition, the book contains a wealth of shorter and longer case studies featuring companies such as Google, Amazon and Virgin Trains.
      Pedagogy
      Clearly written and user friendly, the book boasts a full range of learning tools which include: Learning Objectives, Thinking Around the Subject boxes, Review Questions, and Activities.
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    Specificații

    ISBN-13: 9780077130015
    ISBN-10: 0077130014
    Pagini: 576
    Dimensiuni: 196 x 263 x 21 mm
    Greutate: 1.04 kg
    Ediția:7. Auflage.
    Editura: McGraw Hill Education
    Colecția McGraw Hill / Europe, Middle East & Africa
    Locul publicării:United Kingdom

    Cuprins

    Part 1: Contexts
    1. What is the Business Environment?Part 2: The Macroenvironment
    2. The Political Environment
    3. The Social and Demographic Environment
    4. The Technological and Information Environment
    5. The Ecological and Social Responsibilities of Organisations
    6. The Legal Environment
    Part 3: Firms
    7. Types of Business Organization
    8. Business Relationships and Networks
    9. Managing and Financing Organizational Growth
    10. People in Organizations
    Part 4: Markets
    11. The Principles of Market Forces
    12. Distortions to Market Forces
    13. The National Economic and Financial Environment
    14. The Global Business Environment
    Part 5: Bringing it Together: Environmental Analysis
    15. The Dynamic Business Environment
    16. Case Studies