ECONOMIC RECOVERY BEGINS WHEN JOY IS GREATER THAN FEAR When the world stopped in March 2020 due to the Covid -19 virus, fear ruled the day. We think we know the story - we lived it. Yet, when you peel it back, there's so much more. Through the prism of joy, the untold business lessons from the pandemic will prepare us for the challenges we face today. The Business of Joy is not a self-help book; it is grounded in over 55,000 consumer interviews and countless hours spent interviewing business leaders and frontline employees. It gives a 360-degree view of the pandemic - translating insights into actionable frameworks for the future.