The Business of Media provides the critical analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. This Second Edition includes updated data and examples, while incorporating some of the most recent media developments into the analysis. The book: - uses two conceptual models to understand the media: the market model and public sphere model;
- focuses on developments in the last decade, such as the rise of media conglomerates, and discusses new strategies;
- offers clear, concise, jargon-free writing accessible to students without an economics background.
This book will provide an invaluable guide to the changing media landscape.