This book is an expanded and updated version of Chris Lutz's first book, Start, Operate, and Grow Your Personal Training Business.
That book was very well received and Chris had taken it a step further with more thorough updates and larger sections on:
sales
finance
taxes
core values
3-step hiring process
customer service
marketing principles
market data
different personal training models
documenting processes
how to have meetings
problem solving
health insurance
personal finance
10-part video series on building a better blog
and a video series on getting published
There are additional tools and promotional deals for you contained inside.