The Business of Streaming and Digital Media
Autor Dan Rayburn, Michael Hochen Limba Engleză Paperback – 21 mar 2005
* Strategies to build profitable businesses using streaming and rich media technologies;
* Critical implications of streaming and digital media technologies on today's business;
* Recommendations for evaluating, selecting and implementing the audio and video needs of your company;
* Hard data on the financial aspects of streaming projects and the demographics of users;
* Real-world ROI case studies of what has worked--and what hasn't--from companies such as Ernst & Young, JPMorgan Chase, Bumble & bumble, New York City Public Schools, MasterCard, Unisys, and More.
Preț: 374.96 lei
Nou
Puncte Express: 562
Preț estimativ în valută:
71.79€ • 77.78$ • 59.95£
71.79€ • 77.78$ • 59.95£
Carte tipărită la comandă
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9780240805986
ISBN-10: 0240805984
Pagini: 240
Dimensiuni: 152 x 229 mm
Greutate: 0.4 kg
Editura: Elsevier Science
ISBN-10: 0240805984
Pagini: 240
Dimensiuni: 152 x 229 mm
Greutate: 0.4 kg
Editura: Elsevier Science
Public țintă
Decision makers of media and entertainment companies, technical staff at media companies, and business owners considering streaming-related projectsCuprins
Acknowledgements
Introduction: The Current State of the Streaming and Digital Media Industry
Chapter 1: Why Get into Streaming and Digital Media?
Chapter 2: Technology Primer: The Basics of Streaming and Digital Media
Chapter 3: The Four Keys to a Profitable Streaming or Digital Media Business
Chapter 4: It’s Not Childs Play: Learning From the Pitfalls from of the Past Three Years
Chapter 5: Quality and Content Are King and Queen of the Digital Media Realm
Chapter 6: Streaming or Digital Media Project Management: How to Implement and Manage a Profitable Business
Chapter 7: Beyond Streaming Media: What Streaming and Digital Media Means to Other Areas of a Media Business
Appendix A: Use of Streaming and Digital Media Report
Appendix B: Enterprise Streaming: Return on Investment Report
Glossary
Index
Introduction: The Current State of the Streaming and Digital Media Industry
Chapter 1: Why Get into Streaming and Digital Media?
Chapter 2: Technology Primer: The Basics of Streaming and Digital Media
Chapter 3: The Four Keys to a Profitable Streaming or Digital Media Business
Chapter 4: It’s Not Childs Play: Learning From the Pitfalls from of the Past Three Years
Chapter 5: Quality and Content Are King and Queen of the Digital Media Realm
Chapter 6: Streaming or Digital Media Project Management: How to Implement and Manage a Profitable Business
Chapter 7: Beyond Streaming Media: What Streaming and Digital Media Means to Other Areas of a Media Business
Appendix A: Use of Streaming and Digital Media Report
Appendix B: Enterprise Streaming: Return on Investment Report
Glossary
Index
Recenzii
"...provides a number of very useful hints on how to make streaming successful (rather than merely profitable)." EBU Technical Review