July 2018 Edition Have you written a book but don't know how to go about getting it published? Have you published a book but are hunting for more ways to improve your bottom line? Are you looking to distribute it in additional editions or sales channels? If you have answered yes to any of these questions, this is the book you have been looking for. The Business of Writing: Practical Insights for Independent, Hybrid, and Traditionally Published Authors is the go-to guide for everyone wishing to jump-start their writing careers. Whether you write fiction, nonfiction, screenplays, or poetry, discover the answers to such questions as: -Do I really need to incorporate, what "flavor" of company should I set up, and how do I take the plunge? -How do I manage my writing expenses and taxes? -What is an ISBN, where do I get one, and how many will I need? -What is an imprint and how do I establish one for my books? -What decisions must I face in the prepublication phase? -Do I need to register my book's copyright and how do I accomplish it? What about using other copyrighted materials? -How on earth do I condense my 100K-word book to a 300-word description, let alone a 20-word tagline? -How do I select the best keywords for my book? -What makes for a great cover and how can I get one? -What do I need to know about book formatting, print as well as digital? -How can I turn my book into an audiobook? -How do I develop and refine my author brand? -How can I land invitations to speak at conferences and conventions? -I use several pseudonymns. How do I manage them all? -What's an ARC? A media kit? A book trailer? A blog tour? -Do I really need to start a blog? Send out a newsletter? Dive into social media? Give away my books? -How do I price my book? Should I pick one price or vary it? Where are the best places to advertise my sale events? -How much is all of this going to cost me Don't feel overwhelmed by the publication and promotion process Let award-winning, critically acclaimed author Kim Iverson Headlee give you the practical wisdom you need to stay on task and perhaps even come out ahead. Table of Contents PREFACE 1. ORGANIZING 1A. Lawyers, Incorporating & Accountants 1B. Writing Expenses 1C. Corporate Taxes for Authors 1D. Individual Taxes for Authors 1E. The Publication Plan 1E1. Prepublication Decisions to Consider 1E2. The Book Launch 1F. Copyrighting Your Book 2. PACKAGING 2A. ISBNs and Imprints Demystified 2B. Professional Editing 2C. Using Photographs and Other Copyrighted Materials in Your Book 2D. Crafting the Book Description 2E. The Book Cover 2F. E-book and Print Book Layouts 2G. The Audiobook 2G1. The ACX Audiobook Production Process 2G2. Choosing the Right Producer for Your Audiobook 2G3. Getting Audiobook Reviews 3. PRESENTING 3A. Author Branding 3B. Pen Names 3C. On Being a Professional Writer 3C1. Correspondence 3C2. Deadlines 3C3. Personal Appearances 3D. On Labeling Yourself a Best-Selling Author 4. MARKETING 4A. The Promotion Plan 4A1. The ARC 4A2. Media Kit Overview 4A3. Social Media Overview 4A4. Blog Tours, Facebook Parties, and the Like 4A5. In-Person Events 4A6. Print Media 4A7. Audio/Visual Media (Podcasts, Radio, TV) 4A8. Book Trailers 4A9. Promotional Materials 4A10. Overview of Promotional Opportunities 4A11. Blogging Overview 4A12. Promotional Content 4B. The Author Blog 4C. Search Engine Optimization for Author-Bloggers 4D. Introduction to Amazon's Kindle Book Previewer 4E. The Author Newsletter 4F. Email Marketing for Books 4G. How to Create a Permafree Title 4H. Using Giveaways to Market Your Book 4I. Your Book's Media Kit 4J. On the Hunt for Book Reviews 4K. Defining Subject Headings and Keywords 4L. Twitter Marketing for Authors 4M. Creating and Using QR Codes for Your Book 4N. Book Pricing Strategies 4O. Book Distribution Strategies 4P. Navigating the Inscrutable Google Play THE END... OR IS IT? Acronyms, Articles, Definitions & Organizations About the Author