The CEO Guide to Sales explores the ten areas that must be tackled in order to excel in sales. These are the areas that are typically assessed in assignments with Henningsson and Holm's clients, and are areas that they have, themselves, successfully addressed in leadership and consulting roles.


This book enables the CEO to do a quick self-assessment of the sales organisation. Being a CEO is not primarily about knowing the answer to everything, it's about asking the right questions. With no other book like this on the market, The CEO Guide to Sales will help CEO's and other senior executives to ask the decisive questions on sales in order to achieve the full sales potential of their companies.


To double new client acquisition is often realistic, and business cases can reach hundreds of millions of Euros or Sterling, taking your company to the next level.