Starting and running a business is exciting but it can also be overwhelming. This is a simple step-by-step guide that will help you refine and develop your business idea, create an effective business plan, and determine the steps you need to take to start and run your business successfully. . It includes easy steps and templates that will help you: - Conduct your business research - Overcome typical barriers - Identify your customers - Develop strategies to grow your business. And it provides a handy business checklist to get you started on the road to success.