What is Marketing? Look no further as the answer is in this book. In less than an hour it will teach you key marketing skills that you can apply immediately in your business. This simple, easy to read book will help you draw up a Marketing Communications Strategy to let your customers know that you are open for business. It covers Market Research, Branding, How to write a Business Plan, Internet Marketing and much more in a simple way and in plain english with absolutely no jargon.