The Coke Machine: The Dirty Truth Behind the World's Favorite Soft Drink
Autor Michael Blanding George K. Wilsonen Limba Engleză CD-Audio – 31 aug 2010
Ever since its "I'd Like to Teach the World to Sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula has worked incredibly well, making it one of the most profitable companies on the planet and Coca-Cola the world's second-most-recognized word after hello. However, as the company expands its reach into both domestic and foreign markets, an increasing number of the world's citizens are finding the taste of Coke more bitter than sweet. Journalist Michael Blanding's The Coke Machine probes shocking accusations about the company's global impact, including: -Coca-Cola's history of winning at any cost, even if it meant that its franchisees were making deals with the Nazis and Guatemalan paramilitary squads -How Coke has harmed children's health and contributed to an obesity epidemic through exclusive soda contracts in schools -The horrific environmental impact of Coke bottling plants in India and Mexico, where water supplies have been decimated while toxic pollution has escalated -That Coke bottlers stand accused of conspiring with paramilitaries to threaten, kidnap, and murder union leaders in their bottling plants in Colombia A disturbing portrait drawn from an award-winning journalist's daring, in-depth research, The Coke Machine is the first comprehensive probe of the company and its secret formula for greed.
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Specificații
ISBN-13: 9781400118946
ISBN-10: 1400118948
Dimensiuni: 163 x 141 x 28 mm
Greutate: 0.29 kg
Ediția:Completă
Editura: TANTOR MEDIA INC
ISBN-10: 1400118948
Dimensiuni: 163 x 141 x 28 mm
Greutate: 0.29 kg
Ediția:Completă
Editura: TANTOR MEDIA INC
Recenzii
"Put down your soda, read The Coke Machine, and join the global movement to rein in unaccountable corporations.” ---Barbara Ehrenreich, author of Brightsided
Notă biografică
Michael Blanding is an award-winning magazine writer whose investigative journalism has taken him around the world. Based in Boston, Massachusetts, he has written for the Nation, the New Republic, salon.com, the Boston Globe, Conde Nast Traveler, and Boston magazine, where he is a contributing editor. George K. Wilson has narrated over one hundred fiction and nonfiction audiobook titles, from Thomas L. Friedman to Thomas Pynchon, and has won several AudioFile Earphones Awards. He spent ten years in broadcast news, including for the American Forces Radio and Television Service and for rock radio in San Diego and Los Angeles. An American Academy of Dramatic Arts, West, graduate, his acting career includes stage, film, television, commercials, improvisational comedy, and stand-up. George has written and performed in over five hundred nationally syndicated short news satire features for public radio and NPR and has received a national Corporation for Public Broadcasting Gold Award for Best Public Service Program. He has also scripted and hosted corporate videos for Sony, Merck, IBM, and Price Waterhouse. He is currently working on a suspense short story collection and a thriller novel.
Descriere
The Coke Machine takes listeners deep inside the Coca-Cola Company and its international franchisees to reveal how they became the number-one brand in the world and just how far they'll go to stay there.