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The Communications Advisor: A Theoretical/Practical Perspective

Autor Gitte Gravengaard (dec.), Kristian Eiberg, Anders Monrad Rendtorff
en Limba Engleză Paperback – 13 noi 2022
In this book, the authors draw on both their own research and that of others ad their point of departure for describing the role and practice of the trusted communications advisor and combine it with extensive practical experience. Consequently, the book is relevant for professional communications advisors as well as students and teachers engaged in strategic organisational communication, management communication and the role and practice of the comunications advisor.
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Specificații

ISBN-13: 9788759340028
ISBN-10: 8759340029
Pagini: 460
Ilustrații: figures & tables
Dimensiuni: 170 x 230 x 32 mm
Greutate: 1 kg
Editura: Samfundslitteratur
Colecția Samfundslitteratur (DK)

Cuprins

Introducing the theoretical perspective; Setting the scene: The organization and the CEO in a contemporary world; The development of strategic leadership communication and CEO communication; Portrait of the trusted communications advisor; Introducing the practical perspective; The professional practice of the trusted communications advisor; How to understand and navigate the business context; How to build a trustful relationship with the CEO; The extensive competence profile of the trusted communications advisor; How to take charge of your own competence development; Over the horizon: The communications advisor in the future.