The Communications Advisor: A Theoretical/Practical Perspective
Autor Gitte Gravengaard (dec.), Kristian Eiberg, Anders Monrad Rendtorffen Limba Engleză Paperback – 13 noi 2022
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Specificații
ISBN-13: 9788759340028
ISBN-10: 8759340029
Pagini: 460
Ilustrații: figures & tables
Dimensiuni: 170 x 230 x 32 mm
Greutate: 1 kg
Editura: Samfundslitteratur
Colecția Samfundslitteratur (DK)
ISBN-10: 8759340029
Pagini: 460
Ilustrații: figures & tables
Dimensiuni: 170 x 230 x 32 mm
Greutate: 1 kg
Editura: Samfundslitteratur
Colecția Samfundslitteratur (DK)
Cuprins
Introducing the theoretical perspective; Setting the scene: The organization and the CEO in a contemporary world; The development of strategic leadership communication and CEO communication; Portrait of the trusted communications advisor; Introducing the practical perspective; The professional practice of the trusted communications advisor; How to understand and navigate the business context; How to build a trustful relationship with the CEO; The extensive competence profile of the trusted communications advisor; How to take charge of your own competence development; Over the horizon: The communications advisor in the future.