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The Content Strategy Toolkit: Voices That Matter

Autor Meghan Casey
en Limba Engleză Paperback – iun 2023

Din seria Voices That Matter

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Specificații

ISBN-13: 9780138059279
ISBN-10: 0138059276
Pagini: 336
Dimensiuni: 234 x 179 x 23 mm
Greutate: 0.58 kg
Ediția:2 ed
Editura: Pearson Education (US)
Seria Voices That Matter


Notă biografică

Meghan Casey owns Do Better Content Consulting. She helps a wide variety of clientsfrom startups, nonprofits, colleges and universities, Fortune 50 companies, and everything in betweensolve the messy content problems most organizations encounter every day.
Meghan has also helped several agencies and clients build their capacity to do content strategy. Perhaps her proudest moments are when content strategy practitioners tell Meghan that the first edition of this book helped them launch their content strategy career, tackle a difficult content project, or get a promotion.
A regular trainer and speaker on content strategy topics, she once inspired participants to spontaneously do the wave in a workshop setting. Yep, that really happened. Meghan has been working with content and communications since 1996, after receiving her Bachelor of Arts degree in writing from Concordia College. She also holds a Master of Arts in nonprofit management from Hamline University.