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The Conversation Manager: The Power of the Modern Consumer/The End of the Traditional Advertiser

Paperback – 31 oct 2010

This book looks at how to deal with the changing consumer and the social media as a marketing specialist.

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Specificații

ISBN-13: 9789020991277
ISBN-10: 9020991272
Pagini: 215
Dimensiuni: 179 x 248 x 19 mm
Greutate: 0.49 kg
Editura: Lanoo Books

Notă biografică

Steven Van Belleghem is managing partner with market research company InSites Consulting. He is passionate about helping customers make strategic marketing decisions and specialised in brand and advertisement research. Steven started his carreer at the Vlerick Leuven Ghent Management School as a research staff member.

Recenzii

"Finally a book that does not only point out that the consumer is changed, it also offers useful ideas on how to adapt to that situation. A must-read for everyone who is involved in consumer marketing." Prof. Gino Van Ossel, Vlerick Leuven Ghent Management School "A must read for those who recognize the limitations of traditional advertising, and for everyone who is eager to understand what makes the new consumer tick." Henk Eising, International Market Research Manager Heiniken

Cuprins

Contents: The power of the Modern Consumer The end of the 'traditional advertiser' A new discourse Your brand deserves support Advertising becomes activating Observe, support en participate in conversations I want to become a Conversation Manager The philosophy of the Conversation Manager The skills of the Conversation Manager Still 48 hours left!

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