There is little doubt that culture strongly affects the functioning of any organisation. But there is still little awareness among managers about how to uncover, evaluate and improve that culture - so that it works to reinforce the corporate strategy. The most effective way to identify the critical values and assumptions shared in a company is to conduct a culture audit. But, however you use the audit, it will give fascinating insights into the way your company works. Every organization should undertake it The Corporate Culture Audit is a 5-step approach to evaluating your organisational culture - then harnessing that culture to win competitive advantage The company culture - 'the way we do things round here' - has a decisive impact on competitiveness and profitability. Changing and harnessing the company culture is also the vital first-step in any improvement programme. But how do you assess objectively something as intangible as company culture? This audit outlines a 5-Step Culture Assessment and explains: * the 4 elements of a company culture (purpose; strategic competence; trust/equity; adaptability) * the 'hard' and 'soft' data you can gather * how to collect, frame and analyse that data * how to eliminate bias without using external consultants * how to present and use your audit findings.