Some people say selling is an art form. Others believe you must be born with a killer sales gene to succeed. As founder and CEO of Elementool, a cloud based software company, I say that sales should follow a simple formula that any of my sales people can use, and now I'm ready to share it with you In my new book, The Corporate Sales Formula: The 4 Steps to Turn B2B Prospects Into Clients, I am going to share with you what I have learned about business to business sales - as well as running a successful company. Along the way, I'm going to provide you with a powerful system I call The Corporate Sales Formula. This simple tool will give you the edge that you need to succeed. By streamlining your sales process, you will put a transferable, proven system in place that takes the worry, stress and hassle out of sales - and lets you enjoy the success you deserve. Along the way you will also learn about... . The Three Sales Cycles of a Business . The Difference Between B2B Versus B2C Selling . Determining Your Target Audience . How to Master the Direct Sales Approach . Formalizing the Sales Process . And so much more "