Have a pen and paper handy because this guide will trigger an avalanche of ideas about your business that you never saw coming. Designed for anyone preparing to market anything from a local business to a major new invention, The Cotton T-Shirt outlines the critical step-by-step considerations of the brand differentiation process in simple to understand language. Learn how to avoid dangerous pitfalls that often derail rookie marketers and develop a solid communication strategy that best positions your brand to the right customers. All in 60-minutes PRAISE FOR THE COTTON T-SHIRT "A perfect balance of information and humor, Lori delivers what marketers need to develop successful brands. Her organic expertise shines through on every page." David Pasternack, DidIt Marketing Co-Founder & CEO "For any entrepreneur or business looking to build brand awareness, The Cotton T-Shirt is a must read. Amazing stuff and right on." John Mangione, Market America/Shop.com Independent UnFranchise Owner "Lori does a masterful job of depicting the branding process in a fun and straightforward way. Like those before her brought computing to individuals, Lori brings branding to even the novice." Jean Powers, Real Estate Investor ABOUT THE AUTHOR Lori Thomas began her advertising career over 25 years ago in Manhattan. She has developed and executed strategic marketing campaigns across a myriad of industries for small mom-and-pop shops through international giants. She is a former adjunct instructor of marketing for the State University of New York, and the founder of several successful businesses including a 17-year run as the co-founder of a national advertising agency that had offices in Manhattan and Long Island. Married with a son and a step-daughter, she can regularly be found jet-setting between New York and Florida with her 13-year old Pomeranian, Bling. 60-MINUTE MARKETING Volume 1: The Cotton T-Shirt, A beginner's guide to developing a breakout brand Volume 2: Bullseye, A beginner's guide to customer targeting and media Volume 3: The Dance, A beginner's guide to creating show-stopping ads