Weight loss companies don't want you to read this book.As an "adman," I spent over twenty years working in the weight loss industry. It was often exciting, and I always embraced the idea of eating healthy. So, after two decades, I was left with a lot of scattered knowledge about weight loss. Then, for the first time in my life, I started to gain some weight. Pants in three sizes? Nope, nope, nope. I wasn't having that. I knew enough about the subject that I should be able to figure out a plan that worked for me. The trouble is, diets aren't generally sustainable long-term. Because even if I am successful losing the weight, what's changed that prevents me from putting it back on again? Absolutely nothing. I've seen it a thousand times. That's exactly how we got the term "yo-yo dieting." So, instead of focusing on "how do I take the weight off" I decided to focus on "how I got here" in the first place. I started with calories. It took me one second to realize - I had no idea how many calories I was consuming, let alone how many calories I truly needed.I was eating unconsciously, efficiently shoveling food until I looked down, and the container was empty. And so, it was no surprise that "how I got here" was the result of some sketchy eating habits I had zero awareness about. Conscious eating changed all that.In "The Cucumber Diet" you'll learn about conscious eating, how small, simple changes can make a huge difference - and put you in control. Discover low-calorie density foods you can eat in abundance, so you feel satisfied. And how managing calories can be easy and empowering.I know that weight loss companies don't want you to believe you can do it yourself. But you can. And "The Cucumber Diet" can help. With fantastic recipes, grab and go options, and a simple plan, this book just might change the way you think about food - for good.