The book is a cross-cultural analysis of Indigenous Australian art. It focuses on cross-culturally adequate research methods and investigates concepts of 'culture' and 'art'. Three paintings by Anmatyerre artists from Utopia (NT) serve as model cases for defining a cross-cultural art category. This leads to a discussion on exhibition concepts of three European museums in regard to cross-cultural codes of ethics. In conclusion, the author suggests that in cross-cultural exhibitions the 'cultural design' of an artwork, appropriately taken into account, may not only improve the visitors' cross-cultural sensitivity, but also increase their appreciation of (and enjoyment with) the artworks on display.