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The Cultural Intermediaries Reader

Editat de Jennifer Smith Maguire, Julian Matthews
en Limba Engleză Paperback – 10 aug 2014
"A rich selection of readings that expose the shadowy underworld of critics, bloggers, tweeters and stylists who have become essential guides to the good life of cultural consumption... a long overdue examination of how cultural intermediaries work, and how their work supports the new capitalist economy."
- Sharon Zukin, Brooklyn College and City University 

"An array of talented contributors, skilfully brought together by the editors, show how the concept of cultural intermediaries can cast light on cultural production, and on media, culture and society."
- David Hesmondhalgh, University of Leeds


Cultural intermediaries are the taste makers defining what counts as good taste and cool culture in today's marketplace. Working at the intersection of culture and economy, they perform critical operations in the production and promotion of consumption, constructing legitimacy and adding value through the qualification of goods. Too often, these are processes that remain invisible to the consumer's eye and in scholarly debates about creative industries.

The Cultural Intermediaries Reader offers the first, comprehensive introduction to this exciting field of research, providing the conceptual and practical tools needed to analyse these market actors. The book:
  • Surveys the theoretical terrain through accessible, in-depth primers to key approaches (Pierre Bourdieu, Michel Callon and the new economic sociology).
  • Equips readers with a practical guide to methodology that highlights the central features and challenges of conducting cultural intermediary research.
  • Challenges stereotypes and narrow views of cultural work through a diverse range of case studies, including creative directors of advertising and branding campaigns, music critics, lifestyle chefs, assistants in book shops and fashion outlets, personal trainers, bartenders and more.
  • Brings the field to life through a wealth of ethnographic data from research in the US, UK and around the world, in original chapters written by some of the leading scholars in the field.
  • Invites readers to engage with proposed new directions for research, and comparative analyses of cultural intermediaries’ historical development, material practices, and cultural and economic impacts. 
The book will be an essential point of reference for scholars and students in sociology, critical management, cultural studies, and media studies with an interest in cultural economy, creative labour, and the past, present and future intersections between production and consumption.
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Specificații

ISBN-13: 9781446201336
ISBN-10: 1446201333
Pagini: 256
Dimensiuni: 170 x 242 x 13 mm
Greutate: 0.43 kg
Ediția:New.
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom

Recenzii

In this collection, an array of talented contributors, skilfully brought together by the editors, show how the concept of cultural intermediaries can cast light on cultural production, and on media, culture and society.


Smith Maguire and Matthews offer a rich selection of readings that expose the shadowy underworld of critics, bloggers, tweeters and stylists who have become essential guides to the good life of cultural consumption. Our belief in their sincerity - as well as their expertise - confirms our belief in our own authenticity while creating financial value for their masters. This book is a long overdue examination of how cultural intermediaries work, and how their work supports the new capitalist economy.
 

Editors Maguire and Matthews define cultural intermediaries as “the taste makers defining what counts as good taste and cool in today’s marketplace.” Their diverse collection of 17 articles, organized into two parts, explores the different mechanisms and empirical accounts of the roles of cultural intermediaries in defining taste and producing meaning as well as identity. The first part is more theoretical, exploring the conceptual and methodological foundations of studying cultural intermediaries. The second part consists of individual case studies that bring together a wide range of intermediaries defining taste, such as advertising, branding, fashion, and popular music. These case studies include some classic works, such as Lynn Pettinger’s essay on clothing and David Wright’s work on bookstores, as well as some new contributions, such as Richard Ocejo’s work on food and drink. Overall, this is a very valuable collection on a timely topic... Of interest to many scholars and students of sociology, work, and culture.

This thought-provoking book is easy to read and will interest a wide audience, in or outside the academic field. The case studies raise many new directions for future research, in areas such as automated intermediations and online recommendation systems.

Cuprins

PART ONE: Conceptual and Methodological Foundations
Bourdieu on Cultural Intermediaries - Jennifer Smith Maguire
Cultural Work and Creative Industries - Toby Miller
T3.Cultural Intermediaries or Market Device?: The Case of Advertising - Sean Nixon
The Problem Of Cultural Intermediaries in the Economy Of Qualities - Liz McFall
Ethnographic Research and Cultural Intermediaries - Giselinde Kuipers
PART TWO: Cultural Intermediary Case Studies
Advertising - Aidan Kelly
Branding - Liz Moor
Public Relations Practitioners - Caroline E.M. Hodges and Lee Edwards
Arts Promotion - Victoria Durrer and Dave O’Brien
Fashion - Lise Skov
Popular Music - Charles Fairchild
Lifestyle Media - Tania Lewis
Journalism - Julian Matthews
Fitness - Jennifer Smith Maguire
Clothing - Lynne Pettinger
Book Retail - David Wright
Food and Drink - Richard E. Ocejo

Descriere

The first book of its kind in this cutting edge discipline, this is a comprehensive reference text for teaching and research on cultural intermediaries, covering theoretical foundations, methodological approaches, and original case studies of occupations.