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The Customer Store

Autor Martin Gould Editat de Chuck Dinsmore
en Limba Engleză Paperback
FINALLY A LASER-FOCUSED SOLUTION FOR FINDING THE BEST CUSTOMERS FOR YOUR BUSINESS If you own a business, you know your top priority is finding customers to buy the products or services you sell. Whether you're just getting started or you've been in business for decades, the decisions you make about your marketing are crucial to your success-and your survival. Here's the problem: most small business owners base their marketing decisions on information that has nothing to do with their specific business. In fact, most often, the only data they see is whatever is provided to them by the people trying to sell them advertising Figuring out which media to use, what messages to send and how much money to spend is time-consuming and frustrating. Wouldn't it be great if you could just go to a place where you could just "buy" all the customers you need? Well, that's exactly what The Customer Store is all about; an easy-to-follow, step-by-step process that eliminates the guesswork and wishful thinking and replaces it with information that's analyzed and customized for your business. If you knew which people were more likely to buy your product or service, knew where they were located, knew what kinds of messages they would respond to, and knew which media they utilized, wouldn't your marketing decisions be a whole lot easier? The information you need isn't what the media gives you; it's the data that's right on your desk: your own customer list. By analyzing your own database, you'll learn who your best customers are and how to find thousands of prospects just like them. You'll be able to focus all your marketing resources and messages on people who are already likely to buy what you're selling. That's where The Customer Store comes in. You'll learn the secrets, techniques and processes to turn your marketing expense into an investment that provides a continuous flow of "best" customers and prospects to your business. You'll never have to guess about your marketing decisions ever again.
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Specificații

ISBN-13: 9781505848731
ISBN-10: 1505848733
Pagini: 146
Dimensiuni: 152 x 229 x 8 mm
Greutate: 0.2 kg
Editura: CREATESPACE