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The CW Comes of Age

Editat de Ashley Lynn Carlson, Lisa K. Perdigao
en Limba Engleză Paperback – 13 mar 2022
Often overlooked in the history of broadcast television, The CW became a top-rated cable network in primetime during the mid-2000s, at a moment when many critics predicted the death of the medium. Launched as a joint venture and successor to The WB and UPN, The CW focused programming on an 18 to 34-year-old, predominantly female audience and soon won over viewers with shows like Gossip Girl, Jane the Virgin and the DC Arrowverse franchise. Nimbly adapting to the streaming services era, the network has strengthened new series development and its innovative distribution system. This collection of new essays examines The CW's business model, marketing strategies and most popular series.
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Specificații

ISBN-13: 9781476682112
ISBN-10: 1476682119
Pagini: 302
Dimensiuni: 152 x 229 x 16 mm
Greutate: 0.39 kg
Editura: McFarland

Notă biografică

Ashley Lynn Carlson is a professor of English at the University of Montana Western in Dillon, Montana. She has published essays on a variety of topics ranging from nineteenth-century literature to contemporary popular culture. Lisa K. Perdigao is a professor of English at Florida Institute of Technology in Melbourne, Florida. Her publications are in the areas of contemporary fiction, television, film, and comics.

Descriere

Often overlooked in the history of broadcast television, The CW became a top-rated cable network in primetime during the mid-2000s. This collection of new essays examines The CW's business model, marketing strategies and most popular series.