The popularity of soap operas on radio made them a natural for the new medium of television, where soaps quickly became an audience favorite. As television soap operas developed, so did the level of sophistication in delivery, writing and production. Even with technical difficulties, clashing actor egos, and hurried production schedules, television managed to corral a massive audience for the continuing narrative, which combined the excitement of the new visual medium with the old-fashioned pleasures of a story well told.