Get ready for a completely different approach with strategies and action plans to attract new patients while keeping your existing patients. Inside The Definitive Guide to Dental Practice Success, you'll find new, different and contrarian (yet highly successful) approaches to creating the practice of your dreams. You'll meet nine different experts who'll share their unique talents and insights into marketing your practice. You'll also learn about The State of Dentistry, and its evolution - plus, where and how you can exploit these changes to your unfairadvantage. Frustrated by dental insurance companies? Co-author, Dr. John Busby will share his secrets for success. Struggling to keep your existing patients engaged in your practice? Dr. Darold Opp details his incredible program which has generated thousands of new patient families. Confused by the Internet? Mr. Matt Prados and Mr. Jon Keel show you their success secrets. Get started in Radio advertising with Mr. Fred Catona's 33 Trooths. Get a handle on marketing tech with Mr. Loren Smith. Top Dentists, nationwide are published authors. Learn how you can be one, too, and, what it takes from Mrs. Nina Hershberger. Finally, Mr. Ron Sheetz will share with you the true value of patient testimonials and how to change the dynamic and differentiate your marketing using your existing patients. Never before has a book like this, from distinguished authorities, been published specifically for Dentists.