Social media tools like Twitter, Facebook, and LinkedIn help businesses share information and connect with potential customers. What business can succeed without getting to know its customers? What business can survive without being seen as a reliable place for information or products? Social media promotes and supports businesses prospecting for new customers, connecting with existing customers and listening to what is going on in their community and their industry. Twitter is a powerful way to connect with people and other businesses. Connections ultimately keep you in business. This book will help you de-mystify Twitter for business. focused on small business marketing on the Internet. The Definitive Twitter Guide provides quality resources, tips, and techniques for small business owners looking to effectively compete on the web.