It is not enough to have a great portfolio or creative ideas if you can't present yourself well when applying for a job, pitching for work from a client or trying to be accepted into a design program. With practical advice from designers at various stages in their careers, the authors bring together their own extensive experience both as educators and practitioners to provide a no-nonsense guide to creating a successful 'self brand'. Clearly written, but with a light touch, this book will serve as a useful guide to the do's and don'ts, ins and outs, of presenting yourself effectively.