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The Divergent and Convergent Thinking Book: How to enhance your innovative thinking, an exercise book de Dorte Nielsen

The Divergent and Convergent Thinking Book: How to enhance your innovative thinking, an exercise book

Autor Dorte Nielsen
en Limba Engleză Hardback – 13 feb 2017
A notebook for creative thinking.

Creativity research shows that by dividing thinking into divergent and convergent aspects, one can improve idea production, and as a result produce more ideas, unexpected thoughts, and original solutions. This book includes guidelines to enhance innovative thinking and practical exercises to strengthen creativity.

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Specificații

ISBN-13: 9789063694395
ISBN-10: 9063694393
Pagini: 152
Ilustrații: Two-color art throughout
Dimensiuni: 259 x 132 x 16 mm
Greutate: 0.18 kg
Editura: Bis Publishers
Colecția BIS Publishers
Locul publicării:United Kingdom

Notă biografică

Dorte is a creativity expert, author, keynote speaker and the founder of FourSight
Denmark. Dorte is also the fouder of ”Creative Communication” an award winning BA education for Art Directors and conceptual thinkers at the Danish School of Media and Journalism, where she teaches, conducts research and consults in the area of creativity and creative thinking. Dorte is the author of numerous books and articles on creative thinking.

2010, Dorte has spearheaded the launch of FourSight in Denmark. For most of the 90’s she worked as an Art Director in London. Her advertising work there won her recognition at the Cannes International Advertising Festival, D&AD, the British Television Awards, Epica, London International Advetising Awards, Campaign Poster Awards among others.
Born in Denmark, Dorte Nielsen studied at The Graphic Arts Institute of Denmark and later at The School of Communication Arts in London. Dorte also holds a Master of Science degree in Creativity and Change Leadership from the International Center for Studies in Creativity, Buffalo, New York, where she and Sarah were awarded the Firestien Family Creative Achievement Award for their graduate work.

Textul de pe ultima copertă


Here’s a book that explores the concept of divergent and convergent thinking. Creativity research shows that by dividing your thinking into two—divergent and convergent thinking—you can improve your idea production and as a result produce more ideas, unexpected thoughts, and original solutions.

The concept of divergent and convergent thinking is so integral to the creative process and innovative thinking that it’s known as ‘the heartbeat of creativity’. It’s the underlying rhythm of creative thinking.

You use divergent thinking to generate lots of ideas. You use convergent thinking to help you select the best ideas. At school we have learned to look for just one right answer. In this book you will practice generating many ideas, unusual options, and creative solutions before you choose the best one to pursue.

The book is an easy introduction to divergent and convergent thinking. It includes guidelines to strengthen your innovative thinking and provides room to practice and enhance your creativity. The concept of the book is supported by the book’s triangular shape, which illustrates divergent and convergent thinking. The top half of the book addresses divergent thinking. The bottom half covers convergent thinking. This principle is maintained throughout the book. Enjoy!

Descriere


- An introduction to divergent and convergent thinking
- Guidelines to enhance your innovative thinking
- Hands-on exercises to strengthen your creativity