Nonfiction. Philosophy. Winner of the 2010 Next Generation Indie Book Award for Social Change. Sedulously argued, this thoughtful book attempts nothing less than a revalorization of prejudice--its meaning, the way it manifests itself, and its effect on individuals (the prejudiced and those who feel the sting of it) as well as the world around them. It's an ambitious undertaking, deftly navigated by Michael Eskin, who cogently offers an entirely original framework for identifying prejudice and even confronting it. In an environment that has been optimistically (if naively) called post-racial--in which racial, gender, and ethnic divides appear to have as much poignant resolve as ever--Eskin's important book offers a set of powerful pathways for comprehending and addressing a pernicious aspect of life that remains far too at home in the headlines, the rural backroads, and the chill of urban streets--Jeffrey Rothfeder, former BusinessWeek, Time Inc., and Bloomberg News editor, and author of McIlhenny's Gold: How a Louisiana Family Built the Tabasco Empire and Every Drop for Sale: Our Desperate Battle over Water in a World About to Run Out.