Hotshot copywriter, Gracie Taylor-Scott, has a reputation-for her artfully edgy ads. A rising star at Darcy Wexler Dean, New York, the long hours are the perfect cover for Gracie's fear of intimacy issues. Great job. Great pay. No life-including her on again off again sex life. Then one night, she is plunged into darkness with a handsome stranger. Bradley Craig, the new head of DWD's research division, has secrets of his own. Much lauded in his field of consumer behavior, there's a darker side to the attractive, enigmatic ad man-his erotic, list-maker side. Gracie and Bradley are assigned to work on the biggest new business pitch Darcy Wexler Dean will be in all year, and the two tangle immediately, battling copy concepts and focus group findings along with their explosive attraction to each other. Bradley has a proposition: they make a list-ten erotic sexual encounters, no strings attached. What's at stake? Two Super Bowl spots and two fragile hearts.