The Dynamics of Advertising

Autor Jackie Botterill, Iain MacRury, Barry Richards

en Limba Engleză Paperback – 17 noi 2000

The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

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Specificații

ISBN-13: 9789058230850
ISBN-10: 9058230856
Pagini: 296
Dimensiuni: 156 x 234 mm
Greutate: 0.55 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate and Undergraduate

Recenzii

"Scholarly in approach, the book focuses on such areas as the history of advertising, critiques of the industry, consumer identity and anxiety issues, and social values and behaviors....Written for an academic audience."

Notă biografică

Jackie Botterill, Iain MacRury, Barry Richards

Cuprins

1: Introduction; 2: The Historical Dynamics of the Advertising Industry; 3: The History of Advertisements; 4: The Academic Critique of Advertising; 5: The Dynamics of Cultural Change; 6: The Psychodynamics of Advertising 1; 7: Psycho-Social Categories for the Study of Everyday Life; 8: Driven by Passion? Car Advertisement Content 1950–1998; 9: Going to Market; 10: The Democratisation of Credit; 11: Conclusions

Descriere

Providings a critical review of the existing literature on advertising together with the results of an extensive research study, this book aims to develop a method for the psychosocial study of all forms of public communication.

Papetărie, jocuri, reviste