The effects of advertising on children's attitudes and behaviors is a topic of great interest to researchers, educators, parents, and advertisers. Advertising is a pervasive influence in modern society, and children are particularly vulnerable to its effects due to their limited cognitive and emotional development.Numerous studies have shown that advertising can have a significant impact on children's attitudes and behaviors, particularly in regards to their consumption habits, materialistic values, and body image. Advertisements targeted at children often feature idealized images of products and lifestyles that can create unrealistic expectations and promote a culture of consumerism.Moreover, advertising can also affect children's self-esteem and body image, as many advertisements promote a narrow and often unattainable standard of beauty that can lead to feelings of inadequacy and low self-worth.Despite the potential negative effects of advertising on children, advertisers continue to target them with ads for toys, snacks, and other products. As a result, it is important for parents and educators to educate children about the persuasive techniques used in advertising and to encourage critical thinking and media literacy skills.