Design with flowers in your own authentic, effortless style. In this picture filled guide you will find everything you need to know about crafting with natural design elements, developing your own effortless style of designing and creating meaningful and remarkable floral designs. Part how to and part why to, The Effortless Floral Craftsman systematically builds floral artistry as page after page reveals the expert design secrets and creative processes behind Christine de Beer's innovative, award winning floral designs. With 140 creative design examples and well over 300 step-by-step how to's, hints and core techniques- (that's just over 1000 full colour pictures throughout the book!) The Effortless Floral Craftsman is an allround creativity kickstarter for flower design enthusiast, regardless of their skill level, who believes in making an effort to create great work, not just "good enough" work, but their own brand of great.