Do you think you're a rational investor? Most people do. But the truth is that we are all Emotional Investors. Our emotions often cause us to make hasty and unwise decisions that lead to poor performance. In this insightful book, speaker and behavioral economist Jay Mooreland reveals the hidden emotional biases that affect our actions. He explains the oft-neglected role of the emotions in our investing, and blazes the path to a sustainable investment strategy that embraces (instead of ignores) our emotions. If you care about investing wisely and profitably, The Emotional Investor is a must-read.