The Engagement Formula

Few Engage.

What's the difference between content that's read and content that's ignored?

Why does some copy kick customers into action, while other copy bores them to tears?

The answer lies in a simple four step formula Jody Raynsford personally used during his years as a journalist and editor, and later as a direct response copywriter responsible for six figure launches, to successfully win the reader's attention.

The Engagement Formula shows you how to craft compelling, attention-grabbing content your audience is desperate to read, build a lasting relationship with the reader and, ultimately, turn them into a customer.

The secret to engaging your reader is revealed in this concise but targeted book, designed to dispense with theory and give you practical, actionable advice on making your copy truly engaging.

Bonus free resources to accompany this book are available at www.jodyraynsford.com/bonuses