It is risk management designed specifically for the Entrepreneur. Avoiding all the complexities found in most risk management texts, it gives the entrepreneur a simplified approach to setting up an effective risk management system. With practical case studies of well set up risk management systems, the Entrepreneur will find this book very useful in setting up an effective risk management system for his business. Remember that Risk Management is key to the sustenance of your business and it's profitability. The entrepreneur will learn about the business environment as well as the risks inherent in his business environment and the steps he can take to handle those risks to ensure the continuity and profitability of his business. THIS IS A MUST READ FOR ALL ENTREPRENEURS.