Today's entrepreneurs wonder why their businesses aren't thriving despite their best efforts. They stew over how to position themselves in an economy, tax structure and legal system that favor large corporations. In "The Entrepreneur That Could," lifelong entrepreneur Casey Jurado brings a new vision to the marketplace. His street-wise observations help entrepreneurs understand what is going on economically as well as how to adapt and capitalize on the changing realities of small business. "The Entrepreneur That Could" draws on common sense, the wisdom of the Founding Fathers and Nature's dynamism. It will make you think and reevaluate your business model with a preference for community, personal integrity, Nature and innovation. Casey expands and proves his concepts in the Niche Market Supplement included at the end of the book. He relates the inside stories of profitable entrepreneurs that adapted to shifting demands of business and street smart enough to cash in before the market lost its momentum.