A Balanced Approach Emotional awareness is critical for entrepreneurs throughout every stage of the business life cycle. As their businesses begin and then mature, entrepreneurs face increasingly complex emotional challenges that they must navigate as they take their businesses from an idea to the maturation period of growth and expansion, to succession planning and divestiture, to the day they step aside. John Waldron has leveraged his own entrepreneurial experience and that of the hundreds of business owners he has counseled to build an essential framework that addresses the important balance between the tangible and intangible complexities of each stage of The Entrepreneurial Journey. To achieve the greatest level of success, you have to balance the technical with the emotional. The Entrepreneurial Journey will help potential entrepreneurs navigate both, so so that they may bring their businesses to their full potential.