This book examines the episode of Paul's encounter with the Hellenistic culture at Lystra as related in The Acts of the Apostles using the synchronic methods of semiotics and rhetorical analysis. After comparing the results of the analyses and discussing the merits, limitations, and complementarity of both methods, the author brings to the fore the literary and theological questions posed by the text. The significance of the episode is discussed in the context of the book of Acts.