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The Essential Guide to Managing Small Business Growth

Autor P. Wilson
en Limba Engleză Paperback – 26 iun 2003
A cliche it may be but we are living in ever more turbulent times. Business decision-making has become more challenging and unpredictable than ever: we see unforeseen and often cataclysmic changes in consumer demand, both at home and in export markets; customers continue to demand more, more quickly and for less; new laws and regulations abound; competitors steal loyal customers; and, increasingly, the advice that once could be found from a 'Small Business Adviser' has been replaced by a call centre. Hand in hand with these challenges, the risks associated with expansion, or a new strategy, have grown significantly. In the context of a small business, where a manager has not necessarily had the breadth of experience of someone in a larger organization or formal management learning, they can seem extremely daunting. This book addresses the issues confronting managers/owners of SMEs by providing practical, jargon-free advice on which a SME can create a sound platform from which to prosper. * Uncomplicated and jargon free to appeal to the SME director or manager who has little time to read * Can be used as a continuous read or a source of ides for dealing with the day-to-day problems of running and growing a small business * Based on the practical experience of the authors with examples taken from consulting practice
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Specificații

ISBN-13: 9780470850510
ISBN-10: 0470850515
Pagini: 316
Ilustrații: Illustrations
Dimensiuni: 170 x 244 x 17 mm
Greutate: 0.56 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom

Public țintă

Directors and Managers of Small Businesses. Students on Small Business Courses

Cuprins


Descriere

Decision- making for small business owners has become more challenging and unpredictable than ever before. Hand--in--hand with these new challenges are the increasing risks associated with expansion or a new strategy.