The role that racial and ethnic issues play in influencing -- and often ultimately deciding -- presidential elections past, present, and future is analysed in this explosive and hard-hitting study. The history of race on the campaign trail is addressed, with special attention paid to the last three decades of presidential platforms. Issues surrounding the upcoming 2008 presidential election are given close examination as well, with topics discussed including Obamamania, the soaring Latino vote, immigration wars, and the Republican Party's love/hate relationship with black and Latino America. Packed with political insight, this innovative survey wrestles with the tough questions and the gritty truth of the place of race in politics.