In this comprehensive theology of evangelism, Jones proposes grounding the practice of evangelism in an understanding of God's love for the world, specifically as seen in the incarnation of God in Christ. Because in Jesus God took on all of what it means to be human, evangelism must be a ministry to the whole person. The typical distinctions between soul-winning, social action, and church growth evaporate; individual conversion and acts of mercy are part of the same ministry of bringing persons more fully into the reign of a loving God.