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The Evolution of Dominant Logic in Relation to Strategic Inertia

Autor Daniela Blettner
en Limba Engleză Paperback – 7 noi 2015
Why do managers resist change? While this question has incited a lot of curiosity among researchers in the field of strategic management, it remains inconclusive. Therefore, I analyze the evolution of mental models or 'dominant logic' in order to reveal insights about the difference in the constitution of mental models. Based on the original definition of 'dominant logic' as "knowledge structure (of a firm's business strategy)" (Prahalad and Bettis, 1986), a knowledge-based view of the firm (Nonaka, 1994; Grant, 1996; Spender, 1996; Von Krogh and Grand, 2000) is adopted. In addition, this research relies on insights from cognitive social psychology (e.g. Ginsberg, 1990) and evolutionary theory (Nelson and Winter, 1982, Dosi and Nelson, 1994) in order to elicit patterns in the evolution of managers' mental models in six software ventures, divided into 3 age groups according to a central hypothesis on strategic inertia in three age categories.
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Specificații

ISBN-13: 9783838118284
ISBN-10: 3838118286
Pagini: 188
Dimensiuni: 152 x 229 x 11 mm
Greutate: 0.28 kg
Editura: Sudwestdeutscher Verlag Fur Hochschulschrifte

Notă biografică

Daniela Blettner has a Master's Degree in Linguistics from theUniversity of Munich, an MBA from Sheffield Hallam University, aDoctorate in Strategic Management from the University of St.Gallen. She currently hold a position as assistant professor atthe University of Southern Mississippi.